Derrick Fountain

The next two steps of the web are discoverability and movability.  Finding information will become much harder.

Over the years, I have developed platforms that single-handedly sought to usher in the age of the Spoken Web.

Businesses are not confident enough to polarize people on the web.  They don't have enough esteem that the design will be sufficient enough to convert the target audience, so they want to design for everyone with hopes that the bigger net will catch more fish. 

Most human beings make decisions based on visual cues. There is enormous value in using an image to capture and convey the complexity of a single idea.

As a mobile product manager, I noticed that the patterns of consumption across the network of sites that I managed were wide and shallow.

I have trouble understanding how such a varying way of being can result in anything but something less than perfect.  Perfection, for the most part, is a product of human perception.

If we know the radius of a circle, we can calculate its circumference.  Personas can give us the radius by which we square to get the diameter or breadth of your audience. 

Scent communicated through trigger words works much the same on the web and can engage users in your story without ever seeing a picture of the model or cute puppy dog in your ad. 

You may end up paying for lots of design considerations and affordances that you may never need, solely based on the internal goals of the design firm you choose.  

Multiple platforms should be considered in the initial planning process to address the needs of regular users and those that will be navigating your site with the help of assistive technologies. 

Try designing a single printer-fax-scanner-copier (PFSC) for use in China, Russia and Nigeria.  How about designing this PFSC for every imaginable context of use.

There is a growing need for a seamless bridge between those who constantly publish new text information on the web and the growing number of users with mobile audio devices such as iPods and mp3-players.

They don't remember what message was coming out of the system, but they do remember the collective residue of the listening experience, which was either a positive or negative brand interaction.

The biggest complaint and "perceived" barrier to adoption of news and information consumption on mobile devices in America is a constant nagging over the size of the screen and keyboard on mobile devices.